PR Tips of the Trade

ColoradoBiz Article – Web 2.0 – July 08

Take a deep breath

Strategy is key when incorporating social media

By Rebecca Cole

Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.

Link to full article: http://www.cobizmag.com/articles/take-a-deep-breath/