PR Tips of the Trade

Features of an Online Press Room

Make it simple for the press to find your company information. Reporters often request the following features on an online press room:
• News releases
• PR contact information – phone, e-mail and after hours
• RSS feeds
• Product data sheets
• White papers
• Market statistics
• Downloadable high-resolution images

If it’s easy to find your information, there’s  a better chance it will be included in an article.