July 2, 2012
Oftentimes getting an interview boils down to who you know. That is why internships are a great opportunity for developing relationships with industry professionals. Not only can these relationships help you gain experience, but in some cases, these connections can lead to an interview or recommendation. If you don’t know many PR professionals, you also can network through PR and marketing groups, such as your local Public Relations Society of America, PRSA (or PRSSA, the student association) chapter. Sometimes the key to landing a job is simply to get your resume into the right hands.