May 13, 2008

Media Training 101

Preparation is key to any successful presentation or sales call. When it comes to PR, media training is an essential tool to prepare executives and other employees to handle press calls, briefings or tours.  A PR pro will develop messaging topics and potential questions that may be asked during a briefing to increase the likelihood that a positive, “on-message” story will appear.  It also can help prevent executives from being caught off-guard by probing questions a determined reporter might ask. Media training, even for the most seasoned executives, can help ensure that a polished, complete story is presented to the press.