PR Tips of the Trade

PR tips for new grads: Aim for the sky but stay grounded!

Many PR graduates envision themselves in a skyscraper in New York City representing a major fashion brand or working for their favorite band. There’s nothing wrong with aiming high. It’s definitely possible to accomplish your dream! However, it’s very important to prepare yourself for an “entry-level” career. Your first job will likely consist of reporting, list building and administrative tasks for your supervisors. You have to pay your dues, and sometimes that means starting at the bottom and working your way up. You might even end up in a completely different area of PR than you had envisioned, but keep in mind that it can be just as fulfilling as your “dream” career.

Best of Luck Class of 2012!