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A news release is an opportunity to invite others to engage not only on an announcement but with your company. Consider creating a ‘social media boilerplate’ at the end of all announcements which includes the following:
- Sample Tweet with relevant hashtags
- Twitter Handle
- Link to Blog
- Link to Facebook Page
You need to set your company ‘vanity ID’ in the security setting in order to claim that link and be searchable on Facebook. This is important to check otherwise you will not appear in search functions on Facebook.