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June 20, 2008

Read the (Journalists’) Bible

First published in 1975 and updated annually, the Associated Press Stylebook remains the journalists’ bible for editorial standards. It provides clear, consistent and simple rules on how to handle technical terms, abbreviations, punctuation, spelling, capitalization and more.
 
PR pros should abide by the rules of this invaluable guide when writing pitches, news releases, bylined articles and white papers. Have a copy of the AP Stylebook on your desk and refer to it often. Okay? No! According to the Stylebook, it’s not okay, it’s OK.