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September 23, 2008
Keep Everyone Informed
Have regular informational meetings with your PR firm or department so that every newsworthy event is recognized. Events that could be publicized are often passed by or discovered by PR and marketing departments too late to be utilized by the media. Some events an executive may not see as important could be newsworthy and support the company’s PR goals. Provide frequent updates so that these items are recognized.
September 18, 2008
Leveraging Editorial Calendars for PR Opportunities
Editorial calendars are published by every trade publication and offer a great way to see what editors will cover in upcoming issues. Editorial calendars are included in a magazine’s media kit to help advertisers better schedule their promotions. If used correctly, editorial calendars provide a great avenue for PR because you can pitch story ideas in line with the topics you know will be covered by the magazine.
Every magazine has different editorial calendar guidelines. Monthlies usually work anywhere from one to four months in advance of items listed. Weeklies, on the other hand, work ahead only one to four weeks. Once you’ve identified an item, find out who’s assigned to write the story and when they’ll be working on the article. Then, with a quick email or call, make contact with the writer to briefly introduce your company and how it can be a source.
ColoradoBiz Article on incorporating social media
Take a deep breath
Strategy is key when incorporating social media
By Rebecca Cole
Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.
Link to Full Article:
August 15, 2008
Competition is Good!
Many company execs make the mistake of saying “We don’t have any competitors.” If you don’t have any competitors you either aren’t being honest or you don’t have a market for your product. The willingness to identify who your competitors are gives you credibility and builds trust.
July 3, 2008
ColoradoBiz Article – Web 2.0 – July 08
Take a deep breath
Strategy is key when incorporating social media
By Rebecca Cole
Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.
Link to full article: http://www.cobizmag.com/articles/take-a-deep-breath/
