Catapult Public Relations

PR tip: Highlight your CEO.

Fri, 29 Jul 2011 00:59:15 +0000

It's easy to overlook newsworthy events within a company. Any significant event your organization's management is currently involved can be an opportunity to tell your story. Highlighting your company's people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor's interest. For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/

Clarify Before Answering

Mon, 28 Feb 2011 19:56:52 +0000

When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even say "I don't know." If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 25 Jan 2011 20:44:44 +0000

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO - January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:

- The "new rules" for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U - The Exhibitor's Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. - 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
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Off the Record?

Mon, 26 Jul 2010 19:19:47 +0000

No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.

Localize an Existing Story.

Wed, 07 Jul 2010 18:50:40 +0000

Stay updated on national trends and how they might impact your local community. If there's a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.

http://www.catapultpr-ir.com/resources/

Leverage Trends For Coverage.

Tue, 13 Apr 2010 23:20:22 +0000

Stay updated on the news, focusing on national trends that might affect your business. When you see a trend that applies, either send a media advisory regarding that issue or offer a company spokesperson for comment. It is likely that your announcement will generate new ideas for reporters while highlighting your company as the focal point. Media sources love trend-driven, time-sensitive and story angles and having experts available to comment on them

For more PR tips:

http://www.catapultpr-ir.com/resources/

Respond Promptly.

Wed, 17 Feb 2010 18:01:02 +0000

Always call back the press promptly. even if you cannot answer their question immediately. Let them know you will try to find the needed information or contact. By responding quickly and respecting deadlines, you will become a reliable source and increase the likelihood that a story will run.

www.catapultpr-ir.com

Tweet Your News

Wed, 27 Jan 2010 01:46:19 +0000

If you are a twitter user, tweet your news. Do this in addition to your other methods of distribution, like the wire service, RSS feeds and direct journalist contact. Just be careful not to put on too many social media vehicles at once, so you are sending to the same people over and over again!

http://www.catapultpr-ir.com/

http://www.catapultpr-ir.com/blog/

Alma Maters matter

Wed, 24 Jun 2009 01:28:22 +0000

If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s) and hometown media of the person featured. This will help expand visibility of your organization to many other outlets and readers gain further visibility of your organization's featured person, helping to further spread your news.

Advisory or News Release?

Thu, 11 Jun 2009 19:45:34 +0000

Not sure if your news should be in the form of a media advisory or news release? Here are a couple of guidelines to follow:

A media advisory is usually an alert sent to the press about an upcoming event. It describes Who, What, When, Where and How the event will take place in the form of brief paragraphs.

A news release is a more descriptive piece about a new product, personnel or newsworthy change within a company.