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Posts tagged 'catapult pr' | Catapult Public Relations
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July 29, 2011
PR tip: Highlight your CEO.
It’s easy to overlook newsworthy events within a company. Any significant event your organization’s management is currently involved can be an opportunity to tell your story. Highlighting your company’s people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor’s interest.
For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/
February 28, 2011
Clarify Before Answering
When talking to a reporter on a briefing, make sure you understand a reporter’s question before you give an answer. Don’t be afraid to ask questions to clarify what they are asking or even say “I don’t know.” If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.
http://www.catapultpr-ir.com/resources/
January 25, 2011
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
MEDIA ADVISORY
Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class
BOULDER, CO – January 24, 2011
WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)
WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:
- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0
WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)
WHEN:
Thursday, January 27, 2010
11 a.m. – 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.
PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
###
July 26, 2010
Off the Record?
No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.
Tags: catapult pr
interviews
journalism
pr
writing
July 7, 2010
Localize an Existing Story.
Stay updated on national trends and how they might impact your local community. If there’s a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.
http://www.catapultpr-ir.com/resources/
Tags: catapult pr
journalism
pr
trends
writing
April 13, 2010
Leverage Trends For Coverage.
Stay updated on the news, focusing on national trends that might affect your business. When you see a trend that applies, either send a media advisory regarding that issue or offer a company spokesperson for comment. It is likely that your announcement will generate new ideas for reporters while highlighting your company as the focal point. Media sources love trend-driven, time-sensitive and story angles and having experts available to comment on them
For more PR tips:
http://www.catapultpr-ir.com/resources/
Tags: catapult pr
journalism
media
pr tips
trends
February 17, 2010
Respond Promptly.
Always call back the press promptly. even if you cannot answer their question immediately. Let them know you will try to find the needed information or contact. By responding quickly and respecting deadlines, you will become a reliable source and increase the likelihood that a story will run.
January 27, 2010
Tweet Your News
If you are a twitter user, tweet your news. Do this in addition to your other methods of distribution, like the wire service, RSS feeds and direct journalist contact. Just be careful not to put on too many social media vehicles at once, so you are sending to the same people over and over again!
http://www.catapultpr-ir.com/blog/
June 24, 2009
Alma Maters matter
If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s) and hometown media of the person featured. This will help expand visibility of your organization to many other outlets and readers gain further visibility of your organization’s featured person, helping to further spread your news.
June 11, 2009
Advisory or News Release?
Not sure if your news should be in the form of a media advisory or news release? Here are a couple of guidelines to follow:
A media advisory is usually an alert sent to the press about an upcoming event. It describes Who, What, When, Where and How the event will take place in the form of brief paragraphs.
A news release is a more descriptive piece about a new product, personnel or newsworthy change within a company.
