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July 16, 2012

PR tips for new grads: Aim for the sky but stay grounded!

Many PR graduates envision themselves in a skyscraper in New York City representing a major fashion brand or working for their favorite band. There’s nothing wrong with aiming high. It’s definitely possible to accomplish your dream! However, it’s very important to prepare yourself for an “entry-level” career. Your first job will likely consist of reporting, list building and administrative tasks for your supervisors. You have to pay your dues, and sometimes that means starting at the bottom and working your way up. You might even end up in a completely different area of PR than you had envisioned, but keep in mind that it can be just as fulfilling as your “dream” career.

Best of Luck Class of 2012!

July 9, 2012

PR tip for new grads: Be persistent!

PR is a competitive field. While some new grads land a job right away, others may find that it takes much longer. Be prepared for it to take months or even a year or more to land your first job. It can be discouraging, but if you keep your hopes high, stay engaged – whether it’s through internships or networking events, and remain focused, you can and will land a job in PR!

July 2, 2012

PR tip for new grads: Look for networking opportunities

Oftentimes getting an interview boils down to who you know. That is why internships are a great opportunity for developing relationships with industry professionals. Not only can these relationships help you gain experience, but in some cases, these connections can lead to an interview or recommendation. If you don’t know many PR professionals, you also can network through PR and marketing groups, such as your local Public Relations Society of America, PRSA (or PRSSA, the student association) chapter.  Sometimes the key to landing a job is simply to get your resume into the right hands.

June 27, 2012

PR tip for new grads: Light on internship experience?

Don’t be afraid to seek additional internships, even if you’ve already graduated. Sometimes finding a new job is all about who you know. Completing additional internships not only helps build your portfolio, but is a great way to build relationships with PR professionals. It also ensures that you are spending your time wisely while you search for a job.

June 15, 2012

PR tips for New Grads: Don’t sell yourself short!

Most university PR programs require internships for graduation. All of the work you’ve completed during those internships is a great way to showcase your skills and experience. Make sure you display all of this great work in your portfolio. Employers want to see that not only are you familiar with the PR basics, but that you have experience to back it up. Your portfolio is a great way to show a potential employer that you deserve the chance to be considered for an entry level position.

July 29, 2011

PR tip: Highlight your CEO.

It’s easy to overlook newsworthy events within a company. Any significant event your organization’s management is currently involved can be an opportunity to tell your story. Highlighting your company’s people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor’s interest.

For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/

February 28, 2011

Clarify Before Answering

When talking to a reporter on a briefing, make sure you understand a reporter’s question before you give an answer. Don’t be afraid to ask questions to clarify what they are asking or even say “I don’t know.”  If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

January 25, 2011

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO – January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences?  Kroner and Douglas will discuss:

- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. – 1 p.m.
Price: No charge
RSVP:  becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.   All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects.  Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement.  Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
###

July 26, 2010

Off the Record?

No such thing. Anything you say to a reporter can be used in their story.  If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.

July 7, 2010

Localize an Existing Story.

Stay updated on national trends and how they might impact your local community. If there’s a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.

http://www.catapultpr-ir.com/resources/