http://www.catapultpr-ir.com/resources Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. en-us 2008. Copyright RSS Ready, Inc. http://www.catapultpr-ir.com/images/rss-logo.gif http://www.catapultpr-ir.com/resources Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. http://cyber.law.harvard.edu/rss/rss.html PostZinger/r.174 http://www.catapultpr-ir.com/resources/rss-read/help-your-editor Business Give reporters a clear story idea that you know their readers (and editor) will like. Think of yourself as their editor before you pitch them and you'll stand a greater chance of getting your idea accepted. Mary Give reporters a clear story idea that you know their readers (and editor) will like. Think of yourself as their editor before you pitch them and you'll stand a greater chance of getting your idea accepted.

journalists news releases positioning messaging catapult public relations ]]> Mon, 10 Aug 2009 16:26:56 -0500 http://www.catapultpr-ir.com/resources/rss-read/help-your-editor http://www.catapultpr-ir.com/resources/rss-read/more-is-better Business Don't assume that reporters (or even analysts) will know and understand basic facts about your industry, company or product/service. Oftentimes, they know less about the topic at hand than you think! It's good practice to always "start... Mary Don't assume that reporters (or even analysts) will know and understand basic facts about your industry, company or product/service. Oftentimes, they know less about the topic at hand than you think! It's good practice to always "start at the beginning" by providing a quick snapshot of your company and product overview while incorporating your key positioning messages throughout the discussion. Better to error on the side of repeating information they may know (in which case, they'll tell you) versus assuming they understand. It can make the difference not only in the coverage results you get, but also help to position you as a potential source they can call on in the future.

journalists news releases positioning messaging catapult public relations ]]> Tue, 02 Jun 2009 18:27:27 -0500 http://www.catapultpr-ir.com/resources/rss-read/more-is-better