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August 10, 2009

Help your Editor

Give reporters a clear story idea that you know their readers (and editor) will like.  Think of yourself as their editor before you pitch them and you’ll stand a greater chance of getting your idea accepted.

June 3, 2009

More is better!

Don’t assume that reporters (or even analysts) will know and understand basic facts about your industry, company or product/service.  Oftentimes, they know less about the topic at hand than you think!  It’s good practice to always “start at the beginning” by providing a quick snapshot of your company and product overview while incorporating your key positioning messages throughout the discussion.  Better to error on the side of repeating information they may know (in which case, they’ll tell you) versus assuming they understand.  It can make the difference not only in the coverage results you get, but also help to position you as a potential source they can call on in the future.