Catapult Public Relations

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 25 Jan 2011 20:44:44 +0000

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO - January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:

- The "new rules" for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U - The Exhibitor's Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. - 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
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When a reporter calls. . .

Tue, 17 Aug 2010 23:40:51 +0000

If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through possible questions the reporter may ask to prepare your responses along with thinking about what your top three key messages should be. You'll be more polished and able to offer key sound bytes for possible quotes in their story.

For more PR tips...

www.catapultpr-ir.com/resources/

Alma Maters matter

Wed, 24 Jun 2009 01:28:22 +0000

If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s) and hometown media of the person featured. This will help expand visibility of your organization to many other outlets and readers gain further visibility of your organization's featured person, helping to further spread your news.

Seasoned Executives need media training too

Tue, 03 Mar 2009 20:06:44 +0000

CEO's often feel they don't need media training because they are in the public eye frequently. This can be a pitfall due to the fact that they often are caught off guard by the questions a determined reporter can ask regarding a launch. Media training can assure a polished, complete story is presented to the press.

Competition is Good!

Fri, 15 Aug 2008 23:49:15 +0000

Many company execs make the mistake of saying “We don’t have any competitors.” If you don’t have any competitors you either aren’t being honest or you don’t have a market for your product. The willingness to identify who your competitors are gives you credibility and builds trust.

Let the press know how good you really are

Wed, 30 Jul 2008 01:06:49 +0000

First, recognize that people want to know about your accomplishments. Second, understand that getting the word out about your recognition helps to build your credibility.

Avoid Buzzwords, Hype and Superlatives

Fri, 13 Jun 2008 23:17:20 +0000

Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your release from being zapped, here are some words to avoid: end-to-end, customer-centric, nimble, robust, Web-centric, leading edge, revolutionary, state of the art, future proof and mission critical. The best advice? Try and write like a journalist. Use plain English to describe your product or service and the benefits it provides. Editors appreciate this approach and are much more likely to use your release when it's written in a straightforward fashion.

The ‘Golden Rule’ of Communication

Tue, 26 Feb 2008 00:08:00 +0000

When talking to the media or analyst community, always have three key points you want to make during the course of your discussion. Then, practice the Golden Rule of Communication:

Tell them what you're going to tell them;
Tell them:
Then tell them what you told them.

Repetition really does work!