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Many PR graduates envision themselves in a skyscraper in New York City representing a major fashion brand or working for their favorite band. There’s nothing wrong with aiming high. It’s definitely possible to accomplish your dream! However, it’s very important to prepare yourself for an “entry-level” career. Your first job will likely consist of reporting, list building and administrative tasks for your supervisors. You have to pay your dues, and sometimes that means starting at the bottom and working your way up. You might even end up in a completely different area of PR than you had envisioned, but keep in mind that it can be just as fulfilling as your “dream” career.
Best of Luck Class of 2012!
PR is a competitive field. While some new grads land a job right away, others may find that it takes much longer. Be prepared for it to take months or even a year or more to land your first job. It can be discouraging, but if you keep your hopes high, stay engaged – whether it’s through internships or networking events, and remain focused, you can and will land a job in PR!
Oftentimes getting an interview boils down to who you know. That is why internships are a great opportunity for developing relationships with industry professionals. Not only can these relationships help you gain experience, but in some cases, these connections can lead to an interview or recommendation. If you don’t know many PR professionals, you also can network through PR and marketing groups, such as your local Public Relations Society of America, PRSA (or PRSSA, the student association) chapter. Sometimes the key to landing a job is simply to get your resume into the right hands.
Don’t be afraid to seek additional internships, even if you’ve already graduated. Sometimes finding a new job is all about who you know. Completing additional internships not only helps build your portfolio, but is a great way to build relationships with PR professionals. It also ensures that you are spending your time wisely while you search for a job.