Catapult Public Relations

Clarify Before Answering

Mon, 28 Feb 2011 19:56:52 +0000

When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even say "I don't know." If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

When a reporter calls. . .

Tue, 17 Aug 2010 23:40:51 +0000

If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through possible questions the reporter may ask to prepare your responses along with thinking about what your top three key messages should be. You'll be more polished and able to offer key sound bytes for possible quotes in their story.

For more PR tips...

www.catapultpr-ir.com/resources/

Off the Record?

Mon, 26 Jul 2010 19:19:47 +0000

No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.

Localize an Existing Story.

Wed, 07 Jul 2010 18:50:40 +0000

Stay updated on national trends and how they might impact your local community. If there's a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.

http://www.catapultpr-ir.com/resources/

Leverage Trends For Coverage.

Tue, 13 Apr 2010 23:20:22 +0000

Stay updated on the news, focusing on national trends that might affect your business. When you see a trend that applies, either send a media advisory regarding that issue or offer a company spokesperson for comment. It is likely that your announcement will generate new ideas for reporters while highlighting your company as the focal point. Media sources love trend-driven, time-sensitive and story angles and having experts available to comment on them

For more PR tips:

http://www.catapultpr-ir.com/resources/