Posts tagged 'marketing' | Catapult Public Relations
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April 30, 2013
Determining your target market position is key in how an organization presents itself and, more importantly, in how it is perceived. Perception is reality, and companies large and small need to remember that.
Aligning your organization’s key strengths, areas of differentiation and assets can create a unique market position of strength. Emphasize those key elements throughout all your marketing and PR materials (repetition, repetition, repetition!).
April 9, 2013
More than ever, PR pros are being asked to measure and justify the investments companies are making in their marketing and sales results. Starting any PR process by developing a plan with clear objectives that the client or senior management is not only involved with but approves, gives PR pros a leg up on demonstrating proven results. Always start with a roadmap and involve the key influencers who matter. Then report on your progress along the way. That is the best way to show how you are contributing success to your organization.
December 2, 2009
Get rich quick:
How you can use rich media webcasting!
October 14, 2009
In the era of self publishing, quality writing is key to getting pick up in both print and online publications. With shrinking editorial staff, news releases are often printed as published or only reworked slightly. Well written content will be more likely to be used, since it saves editorial effort.
July 7, 2009
The proliferation of computer viruses and worms has made everyone leery of opening email attachments, even if the message is from someone they know. Some magazines have installed software that automatically removes attachments before forwarding the message to the intended recipient, but more often than not the entire email will simply be deleted. What that means for PR professionals is that they should always paste their releases in the body of their emails when sending them out to reporters. If there’s an image to go with the release, let them know that artwork is available upon request.
June 24, 2009
If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s) and hometown media of the person featured. This will help expand visibility of your organization to many other outlets and readers gain further visibility of your organization’s featured person, helping to further spread your news.
March 3, 2009
CEO’s often feel they don’t need media training because they are in the public eye frequently. This can be a pitfall due to the fact that they often are caught off guard by the questions a determined reporter can ask regarding a launch. Media training can assure a polished, complete story is presented to the press.
September 23, 2008
Have regular informational meetings with your PR firm or department so that every newsworthy event is recognized. Events that could be publicized are often passed by or discovered by PR and marketing departments too late to be utilized by the media. Some events an executive may not see as important could be newsworthy and support the company’s PR goals. Provide frequent updates so that these items are recognized.
August 15, 2008
Many company execs make the mistake of saying “We don’t have any competitors.” If you don’t have any competitors you either aren’t being honest or you don’t have a market for your product. The willingness to identify who your competitors are gives you credibility and builds trust.
July 30, 2008
First, recognize that people want to know about your accomplishments. Second, understand that getting the word out about your recognition helps to build your credibility.