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Posts tagged 'media' | Catapult Public Relations

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Leverage Trends For Coverage.

Stay updated on the news, focusing on national trends that might affect your business. When you see a trend that applies, either send a media advisory regarding that issue or offer a company spokesperson for comment. It is likely that your announcement will generate new ideas for reporters while highlighting your company as the focal point. Media sources love trend-driven, time-sensitive and story angles and having experts available to comment on them

For more PR tips:

http://www.catapultpr-ir.com/resources/

 

Features of an Online Press Room

Make it simple for the press to find your company information. Reporters often request the following features on an online press room:
• News releases
• PR contact information – phone, e-mail and after hours
• RSS feeds
• Product data sheets
• White papers
• Market statistics
• Downloadable high-resolution images

If it’s easy to find your information, there’s  a better chance it will be included in an article.