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Posts tagged 'pr strategy' | Catapult Public Relations
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May 7, 2008
Make Contact Info Visible
Clearly display media contacts on your releases, Website and other PR materials. Make it easy for reporters to find out how and where to get more information (including after-hours). Also post pictures, logos and other supporting documents reporters might use to fine-tune a story.
April 28, 2008
Details, details, details
For every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc. You’d be surprised how many times they (each) forget!
