Catapult Public Relations

PR tip: Highlight your CEO.

Fri, 29 Jul 2011 00:59:15 +0000

It's easy to overlook newsworthy events within a company. Any significant event your organization's management is currently involved can be an opportunity to tell your story. Highlighting your company's people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor's interest. For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/

Clarify Before Answering

Mon, 28 Feb 2011 19:56:52 +0000

When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even say "I don't know." If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

Leverage Trends For Coverage.

Tue, 13 Apr 2010 23:20:22 +0000

Stay updated on the news, focusing on national trends that might affect your business. When you see a trend that applies, either send a media advisory regarding that issue or offer a company spokesperson for comment. It is likely that your announcement will generate new ideas for reporters while highlighting your company as the focal point. Media sources love trend-driven, time-sensitive and story angles and having experts available to comment on them

For more PR tips:

http://www.catapultpr-ir.com/resources/

Focus your message.

Fri, 05 Mar 2010 20:28:38 +0000

The best way to make your message easy to understand is to stay focused on just one topic. Three supporting main points is usually enough to back up your story with adequate information. If you have several ideas, you may want to break it into different announcements.

Click below to see archived PR tips:

http://www.catapultpr-ir.com/resources/

Proof Perfectly

Tue, 26 Feb 2008 00:10:28 +0000

Always proof everything you write before sending it off to a reporter.
Misspelled words - even in an email - can offend an editor and create instant rejection.