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Posts tagged 'pr' | Catapult Public Relations
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April 16, 2012
Communicate to Your Audience.
While writing news releases, use clear language directed to the general audience instead of technical or industry-specific terms. Become familiar with the writing styles of targeted editors and journalists so your news releases are professional and easy to edit or even use as written.
Tags: pr
January 25, 2011
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
MEDIA ADVISORY
Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class
BOULDER, CO – January 24, 2011
WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)
WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:
- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0
WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)
WHEN:
Thursday, January 27, 2010
11 a.m. – 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.
PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
###
October 27, 2010
It’s Ed-Cal time!
When looking for places to pitch a topic, review different publications editorial calendars which will show you when relevant topics will run. Publications typically have a common theme each month that may be relevant to your business. At the end of each year, editorial calendars start showing up on publications’ websites for the upcoming calendar year. Editorial calendars are subject to change, though, so stay up-to-date.
August 23, 2010
Designate a Spokesperson.
It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible questions. Make sure all appropriate employees are aware of this person’s PR responsibility, so that calls are routed there. This will keep your message consistent and will avoid that person getting caught off guard by over zealous reporters.
August 17, 2010
When a reporter calls. . .
If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through possible questions the reporter may ask to prepare your responses along with thinking about what your top three key messages should be. You’ll be more polished and able to offer key sound bytes for possible quotes in their story.
For more PR tips…
July 26, 2010
Off the Record?
No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.
Tags: catapult pr
interviews
journalism
pr
writing
July 7, 2010
Localize an Existing Story.
Stay updated on national trends and how they might impact your local community. If there’s a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.
http://www.catapultpr-ir.com/resources/
Tags: catapult pr
journalism
pr
trends
writing
May 25, 2010
Remember Phone Etiquette.
When calling to pitch a story, always:
- Identify yourself, your company and location.
- Ask if it is a good time to talk before you launch into your full pitch.
- Avoid chit-chat unless the reporter initiates
- Give a brief, direct reason why you are calling
- Pitch the story in 30 seconds or less, instead of just confirming that the reporter received a news release.
February 17, 2010
Respond Promptly.
Always call back the press promptly. even if you cannot answer their question immediately. Let them know you will try to find the needed information or contact. By responding quickly and respecting deadlines, you will become a reliable source and increase the likelihood that a story will run.
January 27, 2010
Tweet Your News
If you are a twitter user, tweet your news. Do this in addition to your other methods of distribution, like the wire service, RSS feeds and direct journalist contact. Just be careful not to put on too many social media vehicles at once, so you are sending to the same people over and over again!
http://www.catapultpr-ir.com/blog/
