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Posts tagged 'press release' | Catapult Public Relations
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September 11, 2009
Costly Errors
Far too many companies put out news releases containing spelling or grammar mistakes. Poorly written news releases, regardless of the news value they may contain, are a reflection of the entire company. Distributing a sloppily prepared release indicates to journalists that the company does not have high professional standards. Consider having a professional writer or PR firm work on your news releases. The end result will be well-crafted releases that grab the media’s attention, and cast your company in a positive light.
http://www.catapultpr-ir.com/blog/
February 26, 2008
Tie Your News to Trends, Current Events
Consider intertwining your own company news with legitimate industry developments, external trends or breaking news. Or tie your press release to a recently published survey, poll, or statistical report. A human-interest story, a current trend, or industry controversy – are all vehicles on which you can piggyback your company promotion.
