Posts tagged 'press releases' | Catapult Public Relations

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February 26, 2008

Tie Your News to Trends, Current Events

Consider intertwining your own company news with legitimate industry developments, external trends or breaking news. Or tie your press release to a recently published survey, poll, or statistical report. A human-interest story, a current trend, or industry controversy – are all vehicles on which you can piggyback your company promotion.