Posts tagged 'public relations strategy' | Catapult Public Relations

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May 20, 2008

Features of an Online Press Room

Make it simple for the press to find your company information. Reporters often request the following features on an online press room:
• News releases
• PR contact information – phone, e-mail and after hours
• RSS feeds
• Product data sheets
• White papers
• Market statistics
• Downloadable high-resolution images

If it’s easy to find your information, there’s  a better chance it will be included in an article.

February 26, 2008

Short and Sweet

Use headlines to say simply and exactly what you are announcing.  Be specific.  Journalists appreciate it when you get to the point quickly in your print, email and verbal communications.

Proof Perfectly

Always proof everything you write before sending it off to a reporter.
Misspelled words – even in an email – can offend an editor and create instant rejection.