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November 15, 2012
PR tip: Meet and Greet.
Invite the local media to social functions. If your company opens a new location, for example, invite the media to an open house. By welcoming them to your event, you can open doors to new story ideas. Social functions are also a great way to get to know someone face-to-face so that you may seem more personable to them in the future. Some organizations don’t allow reporters to attend so be sure to inquire about your organization’s policy.
July 16, 2012
PR tips for new grads: Aim for the sky but stay grounded!
Many PR graduates envision themselves in a skyscraper in New York City representing a major fashion brand or working for their favorite band. There’s nothing wrong with aiming high. It’s definitely possible to accomplish your dream! However, it’s very important to prepare yourself for an “entry-level” career. Your first job will likely consist of reporting, list building and administrative tasks for your supervisors. You have to pay your dues, and sometimes that means starting at the bottom and working your way up. You might even end up in a completely different area of PR than you had envisioned, but keep in mind that it can be just as fulfilling as your “dream” career.
Best of Luck Class of 2012!
July 9, 2012
PR tip for new grads: Be persistent!
PR is a competitive field. While some new grads land a job right away, others may find that it takes much longer. Be prepared for it to take months or even a year or more to land your first job. It can be discouraging, but if you keep your hopes high, stay engaged – whether it’s through internships or networking events, and remain focused, you can and will land a job in PR!
June 27, 2012
PR tip for new grads: Light on internship experience?
Don’t be afraid to seek additional internships, even if you’ve already graduated. Sometimes finding a new job is all about who you know. Completing additional internships not only helps build your portfolio, but is a great way to build relationships with PR professionals. It also ensures that you are spending your time wisely while you search for a job.
July 29, 2011
PR tip: Highlight your CEO.
It’s easy to overlook newsworthy events within a company. Any significant event your organization’s management is currently involved can be an opportunity to tell your story. Highlighting your company’s people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor’s interest.
For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/
February 28, 2011
Clarify Before Answering
When talking to a reporter on a briefing, make sure you understand a reporter’s question before you give an answer. Don’t be afraid to ask questions to clarify what they are asking or even say “I don’t know.” If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.
http://www.catapultpr-ir.com/resources/
January 25, 2011
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
MEDIA ADVISORY
Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class
BOULDER, CO – January 24, 2011
WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)
WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:
- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0
WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)
WHEN:
Thursday, January 27, 2010
11 a.m. – 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.
PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
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October 27, 2010
It’s Ed-Cal time!
When looking for places to pitch a topic, review different publications editorial calendars which will show you when relevant topics will run. Publications typically have a common theme each month that may be relevant to your business. At the end of each year, editorial calendars start showing up on publications’ websites for the upcoming calendar year. Editorial calendars are subject to change, though, so stay up-to-date.
August 23, 2010
Designate a Spokesperson.
It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible questions. Make sure all appropriate employees are aware of this person’s PR responsibility, so that calls are routed there. This will keep your message consistent and will avoid that person getting caught off guard by over zealous reporters.
August 17, 2010
When a reporter calls. . .
If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through possible questions the reporter may ask to prepare your responses along with thinking about what your top three key messages should be. You’ll be more polished and able to offer key sound bytes for possible quotes in their story.
For more PR tips…
