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Posts tagged 'public relations' | Catapult Public Relations
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June 24, 2009
Alma Maters matter
If you are sending a news release from your organization that features a member, employee, board member, staff, etc. of your organization, remember to send the release to the alma mater(s) and hometown media of the person featured. This will help expand visibility of your organization to many other outlets and readers gain further visibility of your organization’s featured person, helping to further spread your news.
March 3, 2009
Seasoned Executives need media training too
CEO’s often feel they don’t need media training because they are in the public eye frequently. This can be a pitfall due to the fact that they often are caught off guard by the questions a determined reporter can ask regarding a launch. Media training can assure a polished, complete story is presented to the press.
September 23, 2008
Keep Everyone Informed
Have regular informational meetings with your PR firm or department so that every newsworthy event is recognized. Events that could be publicized are often passed by or discovered by PR and marketing departments too late to be utilized by the media. Some events an executive may not see as important could be newsworthy and support the company’s PR goals. Provide frequent updates so that these items are recognized.
September 18, 2008
Leveraging Editorial Calendars for PR Opportunities
Editorial calendars are published by every trade publication and offer a great way to see what editors will cover in upcoming issues. Editorial calendars are included in a magazine’s media kit to help advertisers better schedule their promotions. If used correctly, editorial calendars provide a great avenue for PR because you can pitch story ideas in line with the topics you know will be covered by the magazine.
Every magazine has different editorial calendar guidelines. Monthlies usually work anywhere from one to four months in advance of items listed. Weeklies, on the other hand, work ahead only one to four weeks. Once you’ve identified an item, find out who’s assigned to write the story and when they’ll be working on the article. Then, with a quick email or call, make contact with the writer to briefly introduce your company and how it can be a source.
ColoradoBiz Article on incorporating social media
Take a deep breath
Strategy is key when incorporating social media
By Rebecca Cole
Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.
Link to Full Article:
August 15, 2008
Competition is Good!
Many company execs make the mistake of saying “We don’t have any competitors.” If you don’t have any competitors you either aren’t being honest or you don’t have a market for your product. The willingness to identify who your competitors are gives you credibility and builds trust.
July 30, 2008
Let the press know how good you really are
First, recognize that people want to know about your accomplishments. Second, understand that getting the word out about your recognition helps to build your credibility.
July 3, 2008
ColoradoBiz Article – Web 2.0 – July 08
Take a deep breath
Strategy is key when incorporating social media
By Rebecca Cole
Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.
Link to full article: http://www.cobizmag.com/articles/take-a-deep-breath/
June 20, 2008
Read the (Journalists’) Bible
First published in 1975 and updated annually, the Associated Press Stylebook remains the journalists’ bible for editorial standards. It provides clear, consistent and simple rules on how to handle technical terms, abbreviations, punctuation, spelling, capitalization and more.
PR pros should abide by the rules of this invaluable guide when writing pitches, news releases, bylined articles and white papers. Have a copy of the AP Stylebook on your desk and refer to it often. Okay? No! According to the Stylebook, it’s not okay, it’s OK.
June 13, 2008
Avoid Buzzwords, Hype and Superlatives
Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your release from being zapped, here are some words to avoid: end-to-end, customer-centric, nimble, robust, Web-centric, leading edge, revolutionary, state of the art, future proof and mission critical. The best advice? Try and write like a journalist. Use plain English to describe your product or service and the benefits it provides. Editors appreciate this approach and are much more likely to use your release when it’s written in a straightforward fashion.
