Catapult Public Relations

Clarify Before Answering

Mon, 28 Feb 2011 19:56:52 +0000

When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even say "I don't know." If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

Make Contact Info Visible

Wed, 07 May 2008 01:06:21 +0000

Clearly display media contacts on your releases, Website and other PR materials. Make it easy for reporters to find out how and where to get more information (including after-hours). Also post pictures, logos and other supporting documents reporters might use to fine-tune a story.

Details, details, details

Mon, 28 Apr 2008 19:30:28 +0000

For every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc. You'd be surprised how many times they (each) forget!