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Posts tagged 'reporters' | Catapult Public Relations
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March 12, 2013
PR tip: Build Relationships for the Long Run!
When trying to start a new relationship with a reporter or editor, commit to the long-haul and not just the short-term outcome. Timing is everything when trying to secure a story. Even though the person in question may be a perfect fit for a story idea, they may not have the resources available to pursue it. On the flip-side, some people may not be a good fit for your story topic, but if you develop a relationship and come to a mutual understanding with them, down the road they may surprise you and want to write about the company or product you are promoting.
The key takeaway here is to always treat people with respect and courtesy and be helpful in your approach – no matter what the short-term outcome is for your pitch. If you can get to a point where you spend more time getting to know someone rather than actually pitching them a story, chances are good they will want to work with you in the future. People want to help other people; you just have to know how to help them first.
March 5, 2013
PR tip: Do Your Research!
When planning to pitch to a reporter or an editor for a story, take time to explore what it is they write about and how they like to work. Devote 15-20 minutes to explore everything from their LinkedIn profile and Twitter account to their past magazine articles and blog posts. The more you know about the person you are pitching to, the more likely you can strike up a casual conversation and have a lasting impact on that person.
February 28, 2011
Clarify Before Answering
When talking to a reporter on a briefing, make sure you understand a reporter’s question before you give an answer. Don’t be afraid to ask questions to clarify what they are asking or even say “I don’t know.” If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.
http://www.catapultpr-ir.com/resources/
May 7, 2008
Make Contact Info Visible
Clearly display media contacts on your releases, Website and other PR materials. Make it easy for reporters to find out how and where to get more information (including after-hours). Also post pictures, logos and other supporting documents reporters might use to fine-tune a story.
April 28, 2008
Details, details, details
For every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc. You’d be surprised how many times they (each) forget!
