Designate a Spokesperson.

Mon, 23 Aug 2010 22:50:14 +0000

It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible questions. Make sure all appropriate employees are aware of this person's PR responsibility, so that calls are routed there. This will keep your message consistent and will avoid that person getting caught off guard by over zealous reporters.

Media Training 101

Tue, 13 May 2008 23:39:29 +0000

Preparation is key to any successful presentation or sales call. When it comes to PR, media training is an essential tool to prepare executives and other employees to handle press calls, briefings or tours. A PR pro will develop messaging topics and potential questions that may be asked during a briefing to increase the likelihood that a positive, "on-message" story will appear. It also can help prevent executives from being caught off-guard by probing questions a determined reporter might ask. Media training, even for the most seasoned executives, can help ensure that a polished, complete story is presented to the press.

Catapult Public Relations

Designate a Spokesperson.

Media Training 101