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Posts tagged 'speaking' | Catapult Public Relations
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August 23, 2010
Designate a Spokesperson.
It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible questions. Make sure all appropriate employees are aware of this person’s PR responsibility, so that calls are routed there. This will keep your message consistent and will avoid that person getting caught off guard by over zealous reporters.
May 13, 2008
Media Training 101
Preparation is key to any successful presentation or sales call. When it comes to PR, media training is an essential tool to prepare executives and other employees to handle press calls, briefings or tours. A PR pro will develop messaging topics and potential questions that may be asked during a briefing to increase the likelihood that a positive, “on-message” story will appear. It also can help prevent executives from being caught off-guard by probing questions a determined reporter might ask. Media training, even for the most seasoned executives, can help ensure that a polished, complete story is presented to the press.
