Industry analysts wield a significant degree of power in the B2B marketplace. In today’s competitive industry, it’s critical these third-party influencers have a favorable impression of you. Catapult has extensive experience working with the large analyst firms -- Aberdeen, AMR, Forrester, Frost & Sullivan, Gartner, IDC, and Yankee — as well as smaller industry-specific firms, consultants and other influencers.

We will leverage our existing relationships and build new ones to secure meetings with the right analysts and the right firms, and work with you on the proper messaging and presentation so you are well-prepared to make a great impression.

Our Analyst Relations Services include:
• Identifying appropriate analysts, monitoring their research
• Providing pitching and ongoing relationship building
• Conducting media/analyst training in advance of briefings
• Planning and execution of phone, web and in-person briefings
• Maintaining outgoing contact to keep analysts apprised of company news
• Securing analyst references for media, prospects