Content Marketing
PR Tips

Content Marketing: 15 Quotes That Might Change Your Perspective

It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” Content marketing, however, is gaining steam as the world modernizes and adapts to the digital world.  To better understand this

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Adele Barbles July 19, 2022

Top Quotes on PR and Narrative from Catapult

In a previous blog, I shared some tips on what I learned from my first couple of weeks in the PR industry. One thing I learned after joining the Catapult team is that, “Tips from co-workers are the best… if a co-worker gives you any information on how to make your time more productive or to make others in the office happier, take it. Many of my co-workers at Catapult have helped me with this.” Shouldn’t

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Megan Scharf August 22, 2018
B2B Content Marketing Strategy
Market Leadership

Anchor Your B2B Content Marketing Strategy with a Strategic Narrative

Your content is only as good as your B2B content marketing strategy. Evidence supports this theory in the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report. According to the report, 91 percent of respondents use content marketing. However, similar to previous years’ reports, it’s the organizations with documented content marketing strategies who report higher levels of content marketing success. Yet, only 37 percent of respondents have a documented strategy. A top reason

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Christin Jeffers July 16, 2018
Strategic Narrative

How Communications Pros can get the Whole Company Excited About Category Building

Communications and PR people get the importance of narrative. You don’t need to convince us, it’s the world we live in. Stories shape and redefine our companies, our clients, the industry we are in and the industries we represent.  Our day-to-day work involves digging up those narratives, editing them, analyzing them and acting with the story as the backbone of our activity. Therefore, when the marketing team creates a plan or the PR agency comes

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Laura Balboni May 29, 2018
Strategic Narrative

The Rise of Strategic Narrative In Marketing

The following is an excerpt from an article published in Forbes by Guy Murrel It’s no secret that a person who talks endlessly about themselves is a bore. For years, businesses have been guilty of this “look at me” approach when it comes to positioning and messaging. Mission statements, inward value manifestos and the overuse of self-serving superlatives result in a dead end of unfocused and uninspiring brand messaging. But the use of narrative in

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Guy Murrel March 29, 2018
Strategic Narrative

Strategic Narrative Marketing in Forbes

We are excited to see Strategic Narrative Marketing featured in a recent Forbes post about creative ideas for driving an organization’s brand. We believe that every company can benefit from Strategic Narrative Marketing, and that adoption of the approach creates industry leaders and category owners. Read the full article here. Strategic Narrative Marketing challenges companies to look higher than what they do or offer, and focus on the industry.  By following the approach, a company

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Christin Jeffers March 1, 2018
Uncategorized

Boost Your Content Pipeline with an Industry Narrative in 2018

As we dive into a New Year, many of us face the challenge of realigning our efforts to reach new goals over the next 12 months. If content is your specialty, you’ve probably crafted a new content marketing plan and have built (or are in the process of building) a 2018 content calendar. You might even have a documented strategy for content — but is your content supported by a narrative that delivers a unique

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Christin Jeffers January 10, 2018
Strategic Narrative

Strategic Narratives Reach Beyond Marketing

As we head into 2018, so many of us look back and reflect on the year (and what a year it was!). At Catapult, we helped more than a dozen B-2-B high tech firms create an industry narrative to define a new category space. Our category building framework – Strategic Narrative Marketing – is a new marketing category that helps organizations build a new category. It sounds kind of like a riddle, but when we

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Guy Murrel December 21, 2017
Market Leadership

How an Industry Narrative Prevents Your Content from Becoming Spam

Content marketing standards might be at an all-time low. Many business-to-business companies are outsourcing content creation, often to “jack-of-all-trades”-content farms who do not have a deep understanding of the businesses they are writing about. Also, we are seeing automated content and the use of robots or AI for content creation grow in popularity. Heck, even journalism organizations like the Associated Press are using robots to write stories, so why not? But is all of this

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Laura Balboni November 2, 2017
Market Leadership

TechDay LA Recap

For a boutique PR firm like Catapult, the tradeshow/conference circuit is a bit off the beaten path. We work with clients all over the country, and we’ve been fortunate enough that the reputation we’ve developed throughout the tech industry often leads to referral-based client relationships. When we decided to attend TechDay LA, we recognized it as a great opportunity to push our boundaries, engage with a whole new sector of the industry, and continue to

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Charles Trowbridge September 21, 2017
Strategic Narrative

Content Marketing – Too Much of a Good Thing?

Most B2B marketing practitioners understand the value of good content. The “2017 B2B Content Marketing Benchmarks, Budgets and Trends, North America” report states that 89 percent of B2B marketers practice content marketing. As a result, this is driving a big chunk of marketing budgets as organizations glom onto content marketing’s promises for lead gen, ROI and tangible results. This is all good –at Catapult we firmly believe in the power of content. In fact, content

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Christin Jeffers August 31, 2017
Strategic Narrative

Join our Webinar: Finding Your Narrative in a Crowded Content World

We are teaming up with Chief Marketer to present a webinar on our new messaging approach – Strategic Narrative Marketing. Join us to learn how to create industry-level messaging that is 100 percent unique, helps align organizations toward a higher, singular cause, and serves to lead the advancement and success of the overall industry. This approach can be leveraged to drive content development, social media, and general PR/marketing. “Finding Your Narrative in a Crowded Content World,” will

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Christin Jeffers June 5, 2017
Thought Leadership

Accelerate Your Career Path by Becoming a Messaging Expert

We (PR and marketing pros) have the freedom to create our own unique vision for success. As we pursue our individual careers, there’s a good chance we’ll have some big highlights to reflect upon when we reach retirement age. On the other hand, there may be seasons where we feel stuck or uninspired, when direction is murky and movement is limited. While we are creating our career paths, we’re also likely to run into stiff

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Christin Jeffers April 4, 2017
strategic narrative marketing
Strategic Narrative

Championing a Narrative in the On-Demand Economy

The ability to have immediate access to goods and services through a digital marketplace is in turn causing radical, disruptive effects on businesses across the world. What’s more? My generation (Millennial) and the generations hereafter are starting to (almost) exclusively use on-demand services for numerous facets of our lives – from shopping and transportation to news and entertainment. Previous generations are making the migration as well. So, how are businesses leveraging public relations in the

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Jeremy Douglas March 17, 2017
Market Leadership

Drive Content Marketing Success with an Industry Narrative

Content marketing costs 62 percent less than outbound marketing, but generates more than three times as many leads (Content Marketing Institute). Marketers recognize the value of leveraging good content and most companies today use some form of content marketing. We see evidence of this on social media, blogs and other online content distribution sources. Unfortunately, the sheer volume of material that companies are constantly pushing out has reached spam-like levels. Without the right content strategy,

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Guy Murrel February 10, 2017

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