social media Archives

PR Tips

B2B Social Media in 2023: Six Noteworthy Trends

Social media has become an integral part of our lives. About 4.74 billion people use social media worldwide, 59.3 percent of the total population. The average time people spend on these platforms is two hours and 27 minutes daily. Needless to say, social media is an essential tool for businesses to connect with customers and prospects. The social media landscape is ever-changing, making it important to stay on top of the latest trends. With 2023 only

Adele Barbles November 9, 2022

PR Tips

Content Marketing: 15 Quotes That Might Change Your Perspective

It’s no surprise that traditional (non-digital) marketing is on the decline. This is due to the rise of social media and digital communication. Overall, marketers continue to reduce their traditional advertising budgets, “while growth in expenses on digital marketing remained positive…In February 2022, CMOs in the U.S said their digital spending grew by 16.2 percent.” Content marketing, however, is gaining steam as the world modernizes and adapts to the digital world. To better understand this

Adele Barbles July 19, 2022

Market Leadership

Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor

Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor SOFTWAREcolorado and Catapult aim to increase awareness of local technology innovation among the Colorado software community BOULDER, Colo., November 10, 2021 — Catapult PR-IR (www.catapultpr-ir.com), a public relations agency for software delivery and B2B tech companies, today announced it has received an In-kind Sponsorship by SOFTWAREcolorado (http://softwarecolorado.com/) to help further the organization’s local Colorado presence and awareness. As an In-kind Sponsor, Catapult

Christin Jeffers November 10, 2021

Thought Leadership

Social Media Management Tips for Small Teams – The Art of Posting

Social media management is officially a full-time job and serious career path. While this trend has been on the rise for many years, the COVID-19 pandemic and recent social justice movements have pushed even more people to sign up for social media accounts. With new social platforms popping up at head-spinning rates and algorithms changing constantly, assuming a role in social media management is no small feat, for small and big teams alike. Social media

Olivia Heel January 18, 2021

Market Leadership

Narrative + PR = Category Winner

It’s harder than ever to stand out — with most companies saying the same thing as competitors. It’s even harder to seize the top spot within your given category. Despite all the digital automation and intelligence available to marketers, effective public relations still provides the most credible path to winning the market positioning battle, especially for startups and B2B tech firms. Don’t get me wrong… Growth hacking is great. As is paid digital marketing that

Guy Murrel June 27, 2018

Market Leadership

Narrative Spotlight: A Strategic Narrative Can Sweeten Social Media and Drive Real Change

In many respects, the social media narrative is souring as its worst qualities have come to light. Anyone who follows the news has seen countless stories about data breaches, election meddling, its addictive nature and even its impact on mental health – and studies back these claims. For instance, social media is now reportedly linked to depression in teens. A study completed by the Royal Society for Public Health in the UK revealed that Instagram,

Christin Jeffers April 24, 2018

Market Leadership

Time for CEOs to do Some Spring Cleaning

And Strategic Narrative Marketing is Blooming. . . Ahhh, Springtime. The grass is starting to turn green, the birds are chirping, and tulips and daffodils are popping up through the dirt to greet the sun. You’re probably even thinking about golf, vacations and scheduling a few outings with your friends and family. That’s the familiar narrative we are all accustomed to when we think about Spring. Now, apply that to what your company does each

Terri Douglas March 28, 2018

Strategic Narrative

Find us Today at TechDay LA

We are thrilled to join more than 300 hundred startups and 12,000 attendees for a whirlwind, one-day event – TechDay LA! Our very own Guy Murrel, co-founder and principal, and Charles Trowbridge, senior account executive, are manning the Catapult PR table. At 2:40 p.m. PDT, Guy will take the general stage for a three-minute demonstration on Strategic Narrative Marketing, a ground-breaking new approach to company messaging that aims to build category owners and establish true

Christin Jeffers September 14, 2017

Strategic Narrative

Join our Webinar: Finding Your Narrative in a Crowded Content World

We are teaming up with Chief Marketer to present a webinar on our new messaging approach – Strategic Narrative Marketing. Join us to learn how to create industry-level messaging that is 100 percent unique, helps align organizations toward a higher, singular cause, and serves to lead the advancement and success of the overall industry. This approach can be leveraged to drive content development, social media, and general PR/marketing. “Finding Your Narrative in a Crowded Content World,” will

Christin Jeffers June 5, 2017

Market Leadership

How a CrowdChat Can Bring Your Industry (and Narrative) Together

In the world of PR and marketing, it’s always crucial to keep a pulse on the latest and greatest tools and technologies. Why? These present new and innovative ways to help bring your client’s or your company’s messages and strategies to market. If you’re a Twitter person, like me, perhaps you’ve stumbled onto an application called CrowdChat – a social chat platform where a crowd creates the content through engaging conversations and a gamified experience.

Jeremy Douglas May 4, 2017

Market Leadership

Raise Your Brand Volume with Execution-as-a-Strategy

One of the best ways to beat your competition is to out execute them. This is especially true when it comes to PR and marketing. All too often companies get bogged down when it comes to PR cadence and frequency. Activities are done in fits and starts. Then, long lags in time occur as the company goes “quiet.” Meanwhile, the leaders in the market seem to be communication machines – frequently and consistently posting social

Guy Murrel April 21, 2017

Market Leadership

Social Media Marketing World: The Future of Social Marketing

A few weeks ago I had the opportunity to attend Social Media Marketing World 2017 (SMMW) in sunny San Diego. Coming into the conference as an intermediate member of the social media world, I was excited to learn a lot. And, boy, did I learn! The conference covered just about every corner of social media marketing, including tracks specifically dedicated to blogging, vlogging, Instagram, Twitter, Facebook, analytics and more. With more than 100 sessions lead

Olivia Heel April 13, 2017

Thought Leadership

Why B2B Executives Need to Engage on LinkedIn

LinkedIn is the number one social media platform used by CEOs today and there are many reasons why. As the branded “professional” social network, LinkedIn differs from Facebook or Twitter in that it is a digital resume. It’s not a place to share baby pictures or invite friends to your birthday party, it’s a tool for growing one’s professional career. Many leaders in the business world are using LinkedIn as a platform for connecting with

Laura Balboni March 1, 2017

Market Leadership

Differentiating Yourself From the Crowd Without Fake News

The more we look around the current tech landscape, the more we see examples of just how important a strategic narrative is in differentiating yourself from the crowd. Take, for instance, the latest controversy surrounding Facebook and its “fake news” problem. Facebook has long positioned itself as a data collection company masquerading as a social networking organization. However, with its move into live broadcasting and, apparently, news curation, it’s clear that the company has moved

Charles Trowbridge December 2, 2016

Market Leadership

Three Reasons to Adopt a Social Media Strategy

At Catapult PR, we offer a wide variety of services to our B2B tech clients. From analyst and media relations to content development, to capturing speaking and award opportunities there isn’t much we can’t do. While programs such as these are pretty painless in terms of getting clients on board, there is one initiative that is often a struggle: social media. Perhaps it’s because of how new social media is in terms of being a

Olivia Heel November 29, 2016

Market Leadership

Public Relations Isn’t Dead

I’ll be honest with you – I started my journey in public relations having very little idea of what public relations actually entailed. Coming into my current company at first as an intern, I was looking to get my feet wet in an industry that close friends and family thought I would always be good at, but had never pursued. I was a blank slate. Blanker than a newly opened Word Doc. News releases, media

Olivia Heel September 30, 2016

Recent Posts:

20 Quotes on Category Building to Sharpen your Messaging Strategy

Want to Lead your Industry? Start with a Strategic Narrative Workshop

10 Reasons Why Your Company Needs a Narrative Assessment

How a Strategic Narrative Helped DevOps Institute find its ‘Why’

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