Catapult Adds Zype to B2B High Tech Client Roster

We are pleased to announce that Catapult has been retained by Zype, a video content and distribution company out of New York, for PR and Strategic Narrative Marketing services. Through our Narrative Practice service offering, we will help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market.

Zype CEO, Ed Laczynski, shared his thoughts on this new partnership:

“We’re excited to position Zype as an industry leader with Catapult’s narrative strategy and guidance. I’ve benefited from Strategic Narrative Marketing first hand, having worked with Catapult at two previous companies and seeing how their approach helped position both as market category leaders. Catapult is going to be instrumental in our efforts to re-navigate our messaging strategy.”

We look forward to working within the video streaming market as OTT-powered options rise and media companies increasingly provide video directly to consumers. There is a big opportunity for Zype’s vision and unique offering, and we are honored to help share it through a market category and fresh messaging.

Check out the full news release here.

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