A solid plan and fresh ideas are great ways to kick off a new year in business. Marketers have a lot to consider as they enter 2020. What are the marketing goals and are they aligned with the overall business strategy? What is the budget? What worked and what didn’t work in 2019?
Forbes Communication Council shared tips from 15 marketing thought leaders – including Catapult’s chief narrative officer and principal, Guy Murrel – on how to end 2019 strong and start 2020 on the right foot.
Here’s what Murrel said:
“Business-to-business marketers can identify and share insights into industry mega-trends for thought leadership and content marketing. How are trends impacting the industry, customers and employees? Then, what are some predictions for the coming year? These topics help create an industry narrative that is unique and meaningful, and also help align the organization around a vision to further advance the category”
Read all the great tips in the full article here.