Thought Leadership

Social Media Management Tips for Small Teams – The Art of Posting

Social media management is officially a full-time job and serious career path. While this trend has been on the rise for many years, the COVID-19 pandemic and recent social justice movements have pushed even more people to sign up for social media accounts. With new social platforms popping up at head-spinning rates and algorithms changing constantly, assuming a role in social media management is no small feat, for small and big teams alike. Social media

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social media managers
Thought Leadership

What Social Media Managers Need to Know About Monitoring

A social media managers’ job is not done once posts are created and scheduled. In a previous article in this series, we dove into exactly what it takes to craft the perfect social media post. However, to run a successful social media program, social media managers must regularly monitor all active accounts for mentions, messages, comments and more. For larger brands, there could be dozens of social media managers whose job it is to track all incoming

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B2B Tech PR
PR Tips

My First Month at a B2B Tech PR Firm: What I’ve Learned

A new job is a new beginning. I just began my first job out of college at a public relations (PR) agency – Catapult PR-IR. Like many people, I had anticipated my first day and was looking forward to the opportunity.  The prospect of starting a new job was exciting. The first day can be nerve-racking as you meet many new people and try to soak up as much information as possible. I didn’t know

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B2B Tech PR
Thought Leadership

B2B Tech PR: The New Reality of Securing Coverage

Earlier this year I overheard someone say regarding pitching journalists, “Public Relations is just expectation management,” and that could not be more true.  However, it’s becoming more challenging as a public relations professional, especially in the B2B tech space, to manage expectations in a consistent way. It seems the tactics to get coverage are changing constantly.  Is it due to the COVID-19 pandemic? Perhaps partly. But, according to Cision’s 2021 State of the Media report,

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Uncategorized

Join the Team! Catapult PR is Hiring

Public Relations Junior Account Executive Catapult (www.catapultpr-ir.com) is an authentic, strategic and results-driven public relations agency focused on exceeding its clients’ expectations every day. Located in Boulder, Colo., we believe strongly in the mantra of “work hard – play hard.” We are a specialized, high-tech PR agency that cares not only about our clients, but our employees. That means we like to hire people who are just as passionate about their jobs and careers as the

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Category Building

Category Building Category building to define and own new or existing markets. We’ve developed a formalized process to help you define and own new or existing market categories. We guide you through this strategic approach – starting with our Strategic Narrative Messaging workshop (and resulting messaging framework) – that transforms the way you communicate with external and internal stakeholders. We then plan a launch strategy and ongoing PR-centric program that focuses on establishing the category

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About Us

About Us The Catapult Journey Our Approach Catapult Difference The Catapult Journey Since 9.9.99, we’ve been helping tech companies articulate and tell compelling stories that build awareness, differentiation and market-leading positions. Just as the technology industry has changed and matured, Catapult has adapted as well – from traditional PR to content-driven, digitally savvy marketers that leverage all available tools and avenues to help our clients win in the marketplace. We’re a group of passionate, smart

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Market Leadership

Another DevOps Enterprise Summit in the Books

As DevOps Enterprise Summit 2019 comes to a close, the Catapult team heads home after three days of immersive learning and networking in Las Vegas. If you’re not already familiar with the DevOps Enterprise Summit – it is the premier industry conference for business and technology leaders to learn how to develop and deploy software faster and win in the marketplace. The Catapult team provided PR and social media support for the event for the

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DevOps Enterprise
Uncategorized

Live From DevOps Enterprise Summit Las Vegas

This week, the Catapult team traveled to Las Vegas to provide PR and social media support at the DevOps Enterprise Summit (#DOES19).  The DevOps Enterprise Summit is the premier industry conference where business and technology leaders gather to learn how to develop and deploy software faster and win in the marketplace. We absolutely love being a part of this event and we’ve had the honor of supporting it since its beginning in 2014. Over the

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stranger things in PR
Strategic Narrative

“Stranger Things” in Public Relations

Public relations can expose some interesting, challenging and even spooky situations. Oftentimes, PR professionals can feel lost when it comes to delivering (and measuring) results for their clientele. Unless specific goals and key performance indicators are set and understood from the start, trouble can arise. Additionally, the call to quantify public relations’ value for the boardroom can seem never-ending. Many are even starting to eliminate some (or all) of the PR line item from budgets

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strategic narrative
Market Leadership

The Rules of Engagement: PR Edition

rule of en·gage·ment noun “A directive issued by a military authority specifying the circumstances and limitations under which forces will engage in combat with the enemy.” The [PR] rules of engagement (ROE) are standing orders to public relations firms (and individual PR professionals) that define the circumstances, conditions, degree, and manner in which the use of pitching, writing or socializing may be applied. These rules provide authorization for and/or limits on, among other things, the

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