The Brief.
Electric Cloud is a leader in software delivery automation solutions for organizations looking to speed time-to-market and delivery times. The company operates in a fast-paced and continuously changing industry, where new flavors of Agile, DevOps and Continuous Delivery processes are being adopted by companies that increasingly rely on software as a business driver.
The Plan.
With massive amounts of hype and “me-too” marketing messages swirling about, Catapult and Electric Cloud set about to educate the market on the value and best practices of DevOps and Continuous Delivery. To gain a true thought leadership position, Catapult developed a program that would out-execute the competition and drive awareness through: nearly 100 news announcements, hundreds of industry analyst and media briefings, a social media program that netted tens of thousands of social media posts, and several hundred placements in industry magazines, analyst reports, news articles, etc. Catapult also syndicates a constant stream of blog and by-lined content that has reached an audience of millions within the software delivery industry. Today, Electric Cloud is widely recognized as an industry thought leader, with sales reaching new heights.
