Catapult Public Relations Agency has a formalized process to help you define and own new or existing market categories. We guide you through this strategic approach – starting with our Strategic Narrative Messaging workshop (and resulting messaging framework) – that transforms the way you communicate with external and internal stakeholders. We then plan a launch strategy and ongoing PR-centric program that focuses on establishing the category within your industry. The results and impact are profound. Once you have a category to champion, all PR, AR, content marketing and social media campaigns have focus and, most importantly, are compelling to the market.