Strategic Narrative

Long-Form Category Building| Part 10

The Strategic Narrative Marketing Series continues as we explain the next step in the narrative development process. Previously we discussed developing Power Point slides that will serve as the basis of your narrative. Today we will explore long-form category definition through the development of a white paper or positioning document. If you’re just jumping into this Series now, check out our first blog which explains what Strategic Narrative Marketing is all about. You can then

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