strategic narrative marketing
Strategic Narrative

Championing a Narrative in the On-Demand Economy

The ability to have immediate access to goods and services through a digital marketplace is in turn causing radical, disruptive effects on businesses across the world. What’s more? My generation (Millennial) and the generations hereafter are starting to (almost) exclusively use on-demand services for numerous facets of our lives – from shopping and transportation to news and entertainment. Previous generations are making the migration as well. So, how are businesses leveraging public relations in the

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