brand leadership
Strategic Narrative

Brand Leadership And The Narrative Economy

The following is an excerpt from an article by Guy Murrel titled, “Brand Leadership and the Narrative Economy,” that was originally published on While just “words,” the power of narrative is now a force to be reckoned with — from politics and pop culture to social movements and business. All too often, we now see narrative take down the mighty and powerful and, at the same time, expose the once obscure to great fame.

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