budgeting a stategic narrative
Thought Leadership

Budgeting a Strategic Narrative: Why Your CEO Will Love It

It’s that time of year where the B-word is front and center. That’s right, the budget. Budget planning brings up mixed feelings and it can get a little intense. As marketers, it’s not always easy to get the CEO on board with certain budget items. Demonstrating value and ROI can be tricky – and the CEO wants to know that the investment is worth it. Unfortunately, marketing also tends to get a bad rap for

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