“Knowing yourself is the beginning of all wisdom” – Aristotle What separates an ordinary business from a market driver that propels an industry forward? It’s not just about the company’s products and/or services and it goes beyond being ‘cool’ or ‘edgy.’ You have to look a little closer and see what is woven into the fabric of these organizations. Simply put, these companies are all about narrative authenticity. They stay true to who they are
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