The Brief.
Catapult helped advance the practice of software delivery through its PR and social media support of the DevOps Enterprise Summit (DOES).
The Plan.
DevOps is an extension of the Agile movement, and Catapult is fortunate to play a role in amplifying the latest advancements in software delivery. Catapult provided pre-event promotion (content, PR and social media), on-site and real-time support for the conference, and post-event campaigns for IT Revolution.
The results of these efforts helped position The DevOps Enterprise Summit as the premier industry conference for leaders of large, complex organizations implementing DevOps principles and practices. The PR efforts also helped support a growing number of vendor sponsorships, major online and social buzz, and a series of Wall Street Journal articles that lends the top-line credibility needed to move DevOps further into the mainstream and the large enterprise.
