The Brief.

FreeWave Technologies is a Boulder-based company that began as an RF wireless-data company involved in core, critical industries like oil and gas, utilities and government and defense.

The Plan.

With the market landscape shifting, FreeWave needed to rebrand and transition into more than an RF company, as it was moving into advanced Internet of Things (IoT) and M2M technologies. Catapult helped lead a company re-positioning transformation through strategic messaging development, content marketing and placement, and developing media and analyst relationships that garnered wide-spread editorial coverage in its traditional and non-traditional markets. Through consistent and aggressive PR, content marketing and social media programs, FreeWave is now a major player in the Industrial Internet of Things (IIoT) ecosystem while continuing to be recognized as a leader in its core markets.