The Brief.
Catapult’s formalized one-day category development and strategic narrative workshop has helped numerous companies elevate their messaging to a market-leading and industry level. The results can be transformational.
The Plan.
Catapult is expert in helping companies identify category building opportunities – then executing PR, content marketing and social media campaigns to drive market adoption of a technology class or services/process framework. For technology companies, this can align an entire organization and be very liberating! Examples include Listening Intelligence for Brio Enterprises, Enterprise Cloud Development for CollabNet, Agile Big Data for CodeFutures (now AgilData) and Enterprise Mobile Duress for Inovonics. All of these examples resulted in a strategic narrative that helps guide companies forward and positions them as market drivers – not just market leaders.
