Powerful and attractive brand experiences begin with an impactful strategic narrative. Why? Because a great story that brings customers to your doorstep and gets them to believe in your company’s vision and mission. There are numerous reasons for developing a strategic narrative (a business strategy for storytelling) as we will delve into further in this post. Namely, strategic narratives are a keen way to establish brand leadership in increasingly competitive marketplaces. Narratives can assist in
A building is only as strong as its foundation. The same is true for relationships, education and business. One of the core foundational components of any successful business is organizational alignment. Organizations founded upon and aligned around a set of core values and a clear vision tend to lead industries. From our experience as a PR firm in the tech industry, alignment can be achieved through a strategic narrative that defines a new or existing
Every business leader wants their company to be strategically aligned. It creates unity among teams and delivers a consistent, clear message of who the company is and what it stands for. Unfortunately, achieving this sort of alignment from the top down and across every facet of the organization is complicated because a lot of companies struggle with their positioning and messaging. What is strategic business alignment? Jonathan Trevor and Barry Varcoe do a great job
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