Market Leadership

20 Quotes on Category Building to Sharpen your Messaging Strategy

The concept of category building enables organizations to differentiate themselves and redefine market landscapes, while opening creative and thoughtful conversations internally. Startup founders, business executives, and marketing gurus face an important question at some point in their careers: Are you trying to define (and own) a new or existing market category? The answer to this question will inevitably transform the way you communicate with external and internal stakeholders. To dive deeper into the purpose of

Read More »
category building
Strategic Narrative

Three Realistic Reasons to Focus on Category Building

It’s no secret that category building has become a popular positioning and marketing strategy during the past few years. Companies that lead categories have an envious position. They clearly stand out, are more attractive to customers, are loved by media and analyst influencers, and, at the highest level, have the highest market valuation. Who raises the most money, gets acquired and reaches the promised land of startups —  an IPO? Category leaders Let’s look at

Read More »

Subscribe to Our Blogs

Receive news, updates, free stuff and new releases by email. We don’t do spam.

Recent Posts: