A building is only as strong as its foundation. The same is true for relationships, education and business. One of the core foundational components of any successful business is organizational alignment. Organizations founded upon and aligned around a set of core values and a clear vision tend to lead industries. From our experience as a PR firm in the tech industry, alignment can be achieved through a strategic narrative that defines a new or existing
“This is not a secret press bureau. All our work is done in the open. We aim to supply news.” -Ivy Lee In 1906, Ivy Lee issued the “Declaration of Principles.” This “declaration” laid the groundwork for public relations. In his “Declaration of Principles,” Lee stated that the public and the press had a right to know timely and accurate information regarding a company’s actions and thus the ideology of public relations was born. Ivy
If you are in the tech space, you are familiar with all the industry research firms who tout their worth and value when it comes to defining who your company is and where you fit within their various market categories. Companies pay a LOT of money to get on analysts’ radar screens and utilize their advice and services. There’s nothing really wrong with this approach. There is definitely certain value you get out of paid
Subscribe to Our Blogs
Receive news, updates, free stuff and new releases by email. We don’t do spam.