Strategic Narrative

How Narrative Ties into the Customer Experience

Companies are more focused than ever on delivering a quality customer experience – especially in B2B tech. Part of that experience is how the company connects with the customer – on a human level. People want to work with companies who relate to their challenges, clarify industry misperceptions and know the industry trends that directly impact them. Many of the leading companies do an incredible job at this by articulating a focused industry narrative. Not

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